Posts tagged ‘forecasting’

March 29, 2011

Trend Forecasting: It’s not a job, it’s a lifestyle

via Three Layer Cake » Trend Forecasting: A Primer.

Lise Kjaer is the founder and managing director of kjaer global , an internationally-recognized trend forecasting agency based in London. Specializing in long-term trends in society, kjaer global identifies and visualizes the possible future impacts of these trends on her client’s specific industry.
Kjaer global’s many clients include IKEA, Sony, Nokia, and Unilever, and kjaer global’s trend books are a valuable commodity to those who need to be in the know.

follow the link above to read the interview

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March 19, 2010

Scarlet Opus Rising Star – Megan Ward

Scarlet Opus Rising Star – Megan Ward

Posted on March 5th, 2010

“Earlier this week I had the pleasure of marking the trend forecasting projects of students at The University of Huddersfield.  I’ve been lecturing and running trend forecasting projects alongside their excellent lecturer Helen Ryall for about 4 years and I find it hugely satisfying.  I’m passionate about passing on forecasting skills to our next generation of Designers.  It‘s very exciting when the process is embraced by students and I can see it actually enriches their work giving it greater depth.  I believe they are often able to let the new skills inform the rest of their design work whilst at University and beyond.” please read the full post at  Scarlet Opus Rising Star – Megan Ward @ Scarlet Opus Trends Blog.

December 14, 2009

20 Years of Trend Forecasting with Li Edelkoort

Archeology of the Future: 20 Years of Trend Forecasting with Li Edelkoort: At the The Insitut Néerlandais in Paris  was from the 21 January – 8 March, 2009. For a peek click on this link: SLIDE SHOW

Archeology of the Future: 20 Years of Trend Forecasting with Li Edelkoort was the first exhibition to identify and analyze today’s most influential lifestyle trends – as seen through the eyes of the world’s leading trend forecaster, Li Edelkoort. It was the first exhibition to explore trend forecasting as a profession, and the first retrospective dedicated to Edelkoort’s body of work.
Named by Time magazine as one of the 25 most influential people in fashion, Li Edelkoort has been creating innovative trend books and audiovisuals since the 1980s and her reputation is such that she now undertakes long-range lifestyle analysis and research for leading international brands. Born in Holland, she embarked on her career as a trend forecaster at the leading Dutch department store Bijenkorf, where she discovered her talent for sensing upcoming trends and her unique ability to predict what consumers would want to buy several seasons ahead. She moved to Paris in 1975, working first as an independent consultant and then forming Trend Union, a group of interacting companies specialising in trend forecasting, strategic and personal consulting, publishing and not-for-profit humanitarian work. Her magazines such as View on Colour, InView and Bloom have redefined the publishing medium, providing crucial starting points for design research in the broadest sense.

December 7, 2009

Landor: Blog: The economy’s influence on 2010 color and trends

The economy’s influence on 2010 color and trends

By Jack Bredenfoerder, Design Director Cincinnati

Are we forecasting and leading? Or maintaining and following?

“As part of my color strategy presentation at the HOW Conference in Austin last June, I spoke about the differences between trend spotting and trend forecasting. The majority of the trend work and trend services offered in our industry today are based on identifying new products and services that are just entering the market or will be released soon. When we visit product and design shows or do retail audits we are trend spotting. The products we see and identify are real—they are already here today. If all we do is trend spot, we will always be trend followers!

To be true trends leaders we not only need to be aware of what is in the market today, but we need to focus on the future through forecasting. Trend forecasting is based on the important influences that drive consumer behavior and how these drivers are likely to change the direction of current trends………..

Please Read the full post at Landor: Blog: The economy’s influence on 2010 color and trends.

November 11, 2009

head full of 2011 trendyness

ok I have a head full of wonderful watery trend news for spring/summer 2011 from Li Elderkort, which Huddersfield ADA student is going to be the first to visit the Trendhub for a briefing? ps. I’m not back in till Friday – Linda Lewis Design Resource coodinator. Think source/stream/river/cascade/lake/pool/mermaid/mediterraneus/thermae/algae/estuary/rain forest/reef.

Linda Lewis Design Resource Coordinator, School of Art, Design and Architecture

October 29, 2009

Apple – Pro – Insights and Ideas / Color – Jody Turner: Design and Color Trends

Apple – Pro – Insights and Ideas / Color – Jody Turner: Design and Color Trends.

October 29, 2009

Jody Turner – Part 1: Trend Library

Jody Turner – Part 1: Trend Library.

Jody showed 49 sparks and blip.tv a trend library that she put together for one of her corporate clients.

“Based in San Francisco, Jody Turner is the founder and CEO of Culture of Future and has contributed to projects for Nike, Starbucks and IDEO among others. Her background in design and archaeology allow her to meld the consumer’s “object of desire” with power and meaning. Ms. Turner’s Apple article previews can be found at her website, www.cultureoffuture.com.”

October 26, 2009

ALWAYS INSPIRING MORE… : Li Edelkoort

ALWAYS INSPIRING MORE… : Li Edelkoort.

In the People section of Symrises online resource ‘Always inspiring more’ is a recent profile of Li Edelkoort.

“Li Edelkoort is one of the most sought-after trend researchers on the planet. For 20 years she has been pointing companies towards what tomorrow’s consumers want, how they will live and what will be important to them. When this 55-year-old Dutch woman speaks, corporations listen – among others, Coca-Cola, Estée Lauder, L’Oréal, Shiseido, Dim, as well as car companies, banks and even governments consult with her at her offices in Paris and New York. In the world of fashion and design, she is considered an icon of style with a fail-proof sense of what tomorrow will bring. Time magazine named her one of the 25 most influential fashion experts of our day, and the famous British design magazine i-D listed her among the world’s 40 most important designers.” ……….read more

October 26, 2009

Fashion Research, trend analysis and news service for the fashion and style industry

Trend and Colour Forecasting Links

October 26, 2009

SCOUT – Trend Reports and Fashion forecasting

SCOUT. Scout is a boutique agency of hand picked fashion professionals who move fast. Our reports are fresh, concise and relevant. We combine global market insight with creativity to bring you results-based, proven forecasts.