Creative crunch not credit crunch threatens luxury brands
LONDON – A lack of marketing creativity and a ‘creative crunch’ as opposed to a credit crunch is decimating the luxury goods market according to a new report.
The Luxe to 2011 report – from trend analysis group Style Vision – singles out faux design by celebrities and the ‘tyranny of it-bags’ for criticism.
According to the report, fatigue is the great challenge for marketers, designers, retailers and investors. It suggests that marketers need to find creative routes to achieve a brighter future in the luxury market.
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via Creative crunch not credit crunch threatens luxury brands – Marketing news – Marketing magazine.
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