Posts tagged ‘brands’

April 12, 2011

Puma Could Be First Brand To Measure Impact on Ecosystem Services | Sustainable Life Media

“Sports and lifestyle brand Puma has instituted a new accounting methodology that it says will lead to the first-ever Environmental Profit and Loss EP&L statement. The EP&L statement will attempt to measure the full economic impact of the brand on ecosystem services. Ecosystem services is the term given to the valuable, natural functions of the planet’s ecological systems, such as water and air filtration. For years, sustainability advocates have called for corporate accounting systems that recognize the value of these services in an effort to protect and preserve them.” Read the full article at Puma Could Be First Brand To Measure Impact on Ecosystem Services | Sustainable Life Media.

November 30, 2009

Design Council | Managing design | Eleven lessons: managing design in eleven global brands

Design Council | About design | Managing design | Eleven lessons: managing design in eleven global brands.

How do leading companies manage design in their businesses?

The Design Council’s in-depth study of the design processes used in eleven global brands gives real insights into the way design operates in these firms, and delivers usable lessons for all designers and managers

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November 17, 2009

David helps Goliath get Green

Lucia van der Post examines why brands are strengthening their ethical credentials by buying up smaller, eco-aware companies.

“When it comes to innovation it is readily observed that it’s easier to be nippy and creative, if you’re small. It’s also easier to be green and organic. Big companies, by their very nature, get set in their ways. They, too, of course were once small and innovative and grew successful because they had a great new idea. But once they’ve become a big, established brand it’s not easy to change tack without alienating or, at the very least, disorientating the existing customers they already have.” …….

read on at The Luxury Channel.