Archive for ‘marketing’

October 13, 2013

▶ Retail Futures Forum 2013 : FutureLabLondon

From FutureLabLondon & LS:NGlobal
To coincide with their latest Retail Futures report, this event explored the emerging retail trends set to affect consumer thinking, product development and brand strategy over the next 3–5 years. Highlights include 10 cities to watch, the evolution of omni-channel and our top 10 retail interiors. Trends include Super-vending, Lab Talk and Twitter Commerce.

Guest speakers:
Selfridges creative director Alannah Weston on big-ideas retail and the power of culture to engage and delight the global consumer.

Google UK country sales director Peter Fitzgerald on how Google collaborations can transform your sales, marketing and your brand visibility online and offline.

Farfetch COO Andrew Robb on transforming the way we shop in more collaborative, innovative and editorial-driven spaces online.

Set designer Gary Card on imbuing bricks-and-mortar stores with a new understanding of spectacle, experience and wonder per square foot.

April 14, 2011

Are you more inclined to buy a product online if you can customize it?

interesting article from J. P. Gownder who is vice president and research director at Forrester Research via mashable.com “Mass customization — where customers can tailor a product’s appearance, features or content to their own specifications -– has been the “next big thing” for for a long time. As far back as 1970, the futurist Alvin Toffler predicted its emergence. Customization expert Joseph Pine published his seminal book in 1992, and the 2000 book Markets of One suggested that customization would change the fundamental structure of the American economy.

Yet for years, mass customization largely failed to take off. Worse yet, big brands have tried and failed with customized offerings. Levi Strauss offered customized jeans from 1993 to 2003 but failed to offer the kinds of choices to consumers -– like color -– that would have made the offering successful. Dell, once the most prominent practitioner of mass customization, flamed out spectacularly, saying that the model had become too complex and costly to continue.

But today, mass customization is enjoying a renaissance among big brands such as…….” Read on via Why Large-Scale Product Customization Is Finally Viable for Business.

and let me know what you think Are you more inclined to buy a product online if you can customize it?

October 19, 2010

Commonwealth Games|D8 Design Consultants

How this company pitched for and won the tender to design the 2014 Commonwealth Games pictograms.

Commonwealth Games | We are D8 Design Consultants: Print, Digital and Interior Design in Glasgow & Birmingham.

March 10, 2010

Online Resource www.thetrendboutique.co.uk

news from the trendboutique

New this week … Easier to find industry news section – as part of the free content on the site we have given the industry news its own section, make sure you regularly visit our free areas – news, blogs & also you can sign up for the network …to profile you, your portfolio or just add ‘cool finds’ of your own.

Also new jobs & internships added this week continuing our drive to bring you the best placements and graduate positions currently being advertised – we know it is a tough market out there, so hopefully we can help you to find that dream job / placement! Currently being advertised are creative & marketing positions for Selfridges, My Wardrobe, Amazon, Figleaves, Burberry, Vivienne Westwood, WGSN, Molton Brown, All Saints to name but a few of the 100+ vacancies!!

Coming soon to the jobs section – Graduate Plus, new graduate positions for those with 2+ years industry experience. >> Trend Briefing by The Future Laboratory Don’t forget to book your tickets before the forthcoming Easter break, tickets are already selling fast. It’s going to be an amazing chance for students, graduates & lecturers to find out what is in store for 2010 & beyond, within a decade that is already being dubbed the ‘Turbulent Teens’.

Special Offer! Sign up to full access to http://www.thetrendboutique.co.uk until the end of July 2010 for just £30 (telephone purchases only), providing you with a great resource until the end of this academic year! * Offer open to students / graduates only. Must be purchased by calling 0115 9529116, offer not available online. The Trend Boutique (UK) Ltd Studio 4B Stoney House 26-30 Stoney Street Nottingham NG1 1LL Tel: +44 (0) 115 952 9116 E-mail: info@thetrendboutique.co.uk

December 14, 2009

YouTube – The Break Up

The Break Up. is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn’t have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.

December 11, 2009

Trends, Colour and Fragrance

Landor: Blog: Fragrance and color

“….a presentation about scent trends and fragrance forecasting. To my surprise, the scent experts were approaching scent trends in exactly the same manner as our color experts approach color forecasting. They identified the important influences that would have an effect on consumer behavior, then extrapolated how important influences would change the direction of the current trends. Incredibly, there were parallel and similar directions for both color and scent trends! The scent experts were also doing scent combinations just as colorists do color combinations —using a high note, mid note, and a low note. At CMG we often follow parallels of color trends across different industries, but now we realize the benefit of following other sense-based design elements like scent and sound. They can be keys to future trends…..”

This is a very interesting article for all Trend Hub students and users Pleases read the full post at Landor: Blog: Fragrance and color.

December 10, 2009

Above Magazine relaunch

Above Magazine relaunches
Tomorrow, December 10, sees the launch of the new-look Above Magazine.
Focusing on the environment and green lifestyle, the new issue features new artwork from American photographer and adventurer Peter Beard, who shot Eva Mendes for the cover; photographs by Gilles Bensimon; and eco-conversation between Tom Dixon and novelist Stephanie Theobald; other contributors include Ali Hewson and Sam Roddick. Nicolas Rachline, Publisher and Editor-in-Chief of Above Magazine says, ‘Our goal is to become the destination publication for information and inspiration about how to save beauty and preserve the environment on both collective and individual levels.’ Above Magazine is published quarterly by Centoria Limited.
“Responding to the urgent need for sustainable living, Above magazine calls upon the environmentally conscious and everyone else interested in the future by sharpening its focus on the endangered beauty of the world.
It is our firm belief that photography, the plastic arts, fashion, architecture and design can be instrumental in raising awareness about the need to preserve nature and we aim to share our opinionated, yet aesthetic vision, with our readers.
Our team is composed of people who believe that the evolution of our world and the people in it matters deeply; who value respect above all, for themselves, for others and for their surroundings, wherever they may be. Above magazine is made by and for those who recognize that the true appeal of beautiful objects and places derives from their inherent rarity and fragility. For them, desirable often means simple rather than extravagant, and living more responsibly without succumbing to self-righteousness is one of the greatest forms of sophistication.
Above is a new kind of lifestyle magazine. Our inspiration lies in the ever so diverse beauty of men and women, the preciousness of the earth and the challenges and opportunities of the future. We are committed to promoting an art of living that improves the environment without depriving daily life of its intrinsic pleasures. Our contributors are among the world’s great photographers and writers, who freely showcase here the splendours of a vanishing world and remind us of the immediate, vital, need to safeguard what remains of it.”
December 10, 2009

Dyson opens Bluewater pop-up store | News | Design Week

“Dyson opens Bluewater pop-up storeThu, 10 Dec 2009 | By Emily Pacey Print Email Share SaveDyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store. The shop is located at Bluewater shopping centre in Kent and features Dyson products including nine vacuum cleaners and the recently launched Dyson Air Multiplier fan.‘We are taking a museum-display approach to the retail design, letting the products speak for themselves,’ says a Dyson spokeswoman.The window of the 120m2 store displays an industrial robotic arm, usually used by Dyson to test prototypes. The arm will twist a DC24 Ball vacuum cleaner almost constantly throughout the pop-up shop’s six-week run.Visitors to the shop will be able to test the products’ effectiveness in ‘dirt-destroying trials’ and talk to Dyson engineers, who will staff the store.The shop closes on 25 January.”

via Dyson opens Bluewater pop-up store | News | Design Week.

December 7, 2009

Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights | GreenBiz.com

Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights

By GreenBiz Staff

Published April 30, 2009

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“To better understand how sustainability influences a consumer’s shopping behavior and the resulting market opportunities for companies targeting these consumers, Deloitte — in conjunction with the Grocery Manufacturers Association (GMA) — conducted a new study of more than 6,000 customers in 11 major retailers of varying formats concerning their purchasing experience and how sustainable considerations affected their decision making in the store and at the shelf level. The study confirms that a significant portion of consumers are now considering social and environmental benefits as part of their calculation of product value and purchasing decisions. In addition, it highlights the shopper insights needed to bring new sales and marketing leading practices to consumer product companies, and their retail partners.

Led by Peter Capozucca, Sustainability Lead for Consumer Products and Scott Bearse, Sustainability Lead for Retail, both of Deloitte Consulting LLP, the study addresses essential questions about how shoppers are integrating social and environmental values into their purchasing behaviors. Specifically, it focused on addressing the following key questions:

* Who is the sustainable consumer?

* How does sustainability influence the purchasing decision?

* How would the consumer like to be communicated to about sustainability?

* How does the retail environment influence sustainability purchasing decisions?

* What are the key lessons in the area of sustainability consumer trends?

via Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights | GreenBiz.com.

November 30, 2009

Design Council | Managing design | Eleven lessons: managing design in eleven global brands

Design Council | About design | Managing design | Eleven lessons: managing design in eleven global brands.

How do leading companies manage design in their businesses?

The Design Council’s in-depth study of the design processes used in eleven global brands gives real insights into the way design operates in these firms, and delivers usable lessons for all designers and managers

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