Nail It – Graduate impresses in national exhibition

DIY tool attracts national retailer. A Product Design student from the University of Huddersfield has wowed major companies at a national exhibition, landing an award and production contract. Martin Jordan, who has recently graduated with a first-class degree, showcased his final year project at the New Designers Exhibition in London, and caught the eye of one of the nation’s major retailers.Martin’s safety-conscious DIY invention took the show by storm, earning him the New Designers Wilkinson Award for Product Design and the recognition of major retailer Wilkinson. Indeed, so impressed were Wilkinson – the judges of the New Designers competition – that they have offered Martin the chance to produce his new tool.

Called Nail It, Martin’s product is a culmination of a year’s worth of research and design, concentrating on a DIY tool from a wide and extensive brief. The concept of the tool is to aid hammering a nail which is self standing, to avoid injury and improve quality.

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