Creative Review – D&AD Launches White Pencil

D&AD has launched the White Pencil, an award for “a creative idea that changes the world for the better”    Creative Review – D&AD Launches White Pencil.

“One White Pencil will be awarded each year at the D&AD Awards, and each year D&AD will set a new live brief with a different partner or cause, and challenge the creative community to find a solution. The first White Pencil will be awarded at the 2012 ceremony, which will mark the 50th anniversary of D&AD. For the inaugural award, it is partnering with non-profit organisation Peace One Day, and inviting creatives the world over to create a campaign/design that will help raise awareness of Peace Day, which takes place on September 21.”

More info on the White Pencil can be found here, and on Peace One Day here.

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