20 Years of Trend Forecasting with Li Edelkoort

Archeology of the Future: 20 Years of Trend Forecasting with Li Edelkoort: At the The Insitut Néerlandais in Paris  was from the 21 January – 8 March, 2009. For a peek click on this link: SLIDE SHOW

Archeology of the Future: 20 Years of Trend Forecasting with Li Edelkoort was the first exhibition to identify and analyze today’s most influential lifestyle trends – as seen through the eyes of the world’s leading trend forecaster, Li Edelkoort. It was the first exhibition to explore trend forecasting as a profession, and the first retrospective dedicated to Edelkoort’s body of work.
Named by Time magazine as one of the 25 most influential people in fashion, Li Edelkoort has been creating innovative trend books and audiovisuals since the 1980s and her reputation is such that she now undertakes long-range lifestyle analysis and research for leading international brands. Born in Holland, she embarked on her career as a trend forecaster at the leading Dutch department store Bijenkorf, where she discovered her talent for sensing upcoming trends and her unique ability to predict what consumers would want to buy several seasons ahead. She moved to Paris in 1975, working first as an independent consultant and then forming Trend Union, a group of interacting companies specialising in trend forecasting, strategic and personal consulting, publishing and not-for-profit humanitarian work. Her magazines such as View on Colour, InView and Bloom have redefined the publishing medium, providing crucial starting points for design research in the broadest sense.

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