Dyson opens Bluewater pop-up store | News | Design Week

“Dyson opens Bluewater pop-up storeThu, 10 Dec 2009 | By Emily Pacey Print Email Share SaveDyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store. The shop is located at Bluewater shopping centre in Kent and features Dyson products including nine vacuum cleaners and the recently launched Dyson Air Multiplier fan.‘We are taking a museum-display approach to the retail design, letting the products speak for themselves,’ says a Dyson spokeswoman.The window of the 120m2 store displays an industrial robotic arm, usually used by Dyson to test prototypes. The arm will twist a DC24 Ball vacuum cleaner almost constantly throughout the pop-up shop’s six-week run.Visitors to the shop will be able to test the products’ effectiveness in ‘dirt-destroying trials’ and talk to Dyson engineers, who will staff the store.The shop closes on 25 January.”

via Dyson opens Bluewater pop-up store | News | Design Week.

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