Turquoise is 2010 colour of the year

Turquoise is 2010 colour of the year Tue, 8 Dec 2009 | By Helen Nianias

Pantone has announced 15-5519 Turquoise as its colour of the year for 2010.

“The company chose the colour for the new year as turquoise ‘transports us to an exciting tropical paradise while offering a sense of protection and healing in stressful times’.Pantone’s vice-president of strategic business development Helmut Eifert says, ‘Turquoise occupies a very special position in the world of colour. It is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.‘Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical fantasy that is pleasant and inviting, even if only a fantasy.’Pantone has also included 15-5519 Turquoise as one of 200 ‘wedding colours’. Working with wedding dress manufacturers such as Dessy and Sandals Destination, Pantone aims to help brides colour co-ordinate their big day.”

via Turquoise is 2010 colour of the year | News | Design Week.

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