Does Greenwashing Exist in the Fashion Industry? | Ecouterre

Does Greenwashing Exist in the Fashion Industry? | Ecouterre.

Miguel Adrover, creative director of Hessnatur

“Unfortunately, greenwashing exists everywhere, including the fashion industry. The minute the industry recognizes a trend, everyone jumps on it. And one of the trends of the moment is “going green.” Many companies say something is “eco” because it’s a natural fabric. Or they use an organic fabric and blend it with a synthetic and say it’s “sustainable.” Well, to me, these are eco-lies. Creating truly green fashion requires honesty and commitment—the fibers must be grown at certified organic farms, and they can’t be blended with synthetics or dyed or bleached with chemicals.”

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