Nike Store, Harajuku, Tokyo

Nike Store, Harajuku, Tokyo

“Enlisting the interior design brilliance of Masamichi Katayama Nike has created its first Tokyo flagship store located in the style-magnet Harajuku district. In advance of tomorrow’s grand opening we were invited in for a look.

While the space is unmistakably Nike, it makes an inspiring and distinct departure from their other stores. Katayama used elements from shoes and the brand’s history to create crisp but playful treatments. Black rubber soles were cut in to square tiles for one wall and waffle irons, similar to the one used to make the first Nike running shoe tread, offer a poetic backdrop for the latest high-tech trainers (both pictured below). The centerpiece is a shoe chandelier that hangs over the stairway between the first and second floors; it’s made from 400 pairs of of various styles all in white leather to offer a subtle glow by reflecting the lights pointed at them. Behind the cash wrap on each floor is a creative installation: floor one has a Just Do It sign made from foot molds, the second floor has a nautilus made from Dunk uppers (pictured above) and the third floor a crest made from cleats. Beyond these remarkable elements there are subtle but sophisticated details to be discovered throughout the store, so of which are captured in the images below.

check out some photos of the space follow the link below

via cool hunting

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