Burberry launches social networking site

Burberry launches social networking site

From Draper online – 9 November 2009 | By Amy Shields

“Burberry has launched its social networking site artofthetrench.com, celebrating the British heritage brand’s iconic trench coat.

Burberry will work with some of the world’s leading photographers to catalogue trench coat wearers’ love of the outerwear item and their personal stories relating to their Burberry trench.

Visitors to the site will be invited to submit their own portraits depicting themselves in their trench.

For the site’s launch, Burberry creative director Christopher Bailey commissioned a collection of photographs of trench wearers taken by photographer Scott Schuman of The Sartorialist.”

Reads more ….. Burberry launches social networking site | News | Drapers.

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One Comment to “Burberry launches social networking site”

  1. is this a social networking site or just ….

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