Dieter Rams in conversation with Deyan Sudjic on Vimeo

Exhibition 18 November – 07 March 2010 The Design Museum

“Question everything generally thought to be obvious.”

Dieter Rams

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Dieter Rams’ Ten Principles of good design:

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo. Filmed at Vitsœ, 72 Wigmore Street London in September 2008.

via Less and More – The Design Ethos of Dieter Rams.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.

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