In the People section of Symrises online resource ‘Always inspiring more’ is a recent profile of Li Edelkoort.

“Li Edelkoort is one of the most sought-after trend researchers on the planet. For 20 years she has been pointing companies towards what tomorrow’s consumers want, how they will live and what will be important to them. When this 55-year-old Dutch woman speaks, corporations listen – among others, Coca-Cola, Estée Lauder, L’Oréal, Shiseido, Dim, as well as car companies, banks and even governments consult with her at her offices in Paris and New York. In the world of fashion and design, she is considered an icon of style with a fail-proof sense of what tomorrow will bring. Time magazine named her one of the 25 most influential fashion experts of our day, and the famous British design magazine i-D listed her among the world’s 40 most important designers.” ……….read more

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