Exclusive Interview: Wolff Olins and AOL on Why AOL’s New Brand Is From the Future
BY Alissa WalkerWed Dec 9, 2009 at 9:19 PM
AOL
“Do you ever feel like when it comes to redesigns of logos we know and love, it’s all too easy for the entire Internet to secretly agree to hate them, kind of like one big digital pile-on? Okay, I admit it. I piled on, too. But after I was offered a sneak peek behind the Internet Curtain to see the innerworkings of AOL’s new branding strategy created by Wolff Olins, I emerged impressed.
And not just because they’re time travelers who have returned to the present day with a brand from the future. But more on that later.”
Read the full interview and article at Exclusive Interview: Wolff Olins and AOL on Why AOL’s New Brand Is From the Future | Designerati | Fast Company.
